Information should be entered into your database in that order. Customers should be categorized by month of rental in order to re-contact them the following year with a reminder card.

Databases are crucial in the maintenance of your customer base. Customers like to feel that they are important to you. In turn they will respond by giving you their business year after year and referring to heir friends. If you can, use industry software, however, if you don't there are sever good database on the market which include Microsoft Outlook and Act by Symantec.